Blog

 Our photoshoots start with one thing, a great idea. That idea transforms as the collection comes together. A theme develops, a location is found and the story boards begin. So much work goes into every detail and we wanted to share a little bit about some of that process. If you're interested in more, feel free to leave comments and ask questions, we would love to know your thoughts. Here is our designers sketchbook:   Inside you will find pages and pages of ideas; which locations at the site you would like      to  use, what outfits and jewelry...

          Island livin'. It's more than just a lifestyle, it effects your very being right down to your core. Wake up in the morning, soak up the sunshine, and make sure you get your body in the ocean every-single-day. Doesn't take much out here to keep your everyday needs met. A simple diet, a simple commute, and a simple way of life. An average workday for us: wake up, grab an acai bowl +with shaved coconut, head down to the ocean for a pre-work dip, crawl our 90s pathfinder to the shop, serve up shell adorned aloha all...